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General Mills’ creative lead has left the company while it is in the middle of a creative review.
Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an unspecified startup opportunity.
“We thank Bill for all he accomplished while at General Mills and wish him well as he starts his new adventure with a startup company,” General Mills spokesman Mike Siemienas said in a statement, adding that the company had no new information to share regarding its creative review or how Roden’s departure might impact the process.
“Working at General Mills was a real lucky break.
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