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PALM SPRINGS, Calif.—General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company’s chief brand officer of North America to find out what’s top of mind for him as he takes on turning this 150-year-old brand into “a force for good.”
Delivering 30 billion meals to fight hunger, reviving 1 million acres of land through regenerative agriculture—these are just a couple of the billion acts of good the company is tackling.
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