General Mills’ 150-Year-Old Brand Is Tackling a ‘Billion Acts of Good’

Chief brand officer of North America Brad Hiranaga talked about what's top of mind for the brand

Editor: Breana Mallamaci

PALM SPRINGS, Calif.—General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company’s chief brand officer of North America to find out what’s top of mind for him as he takes on turning this 150-year-old brand into “a force for good.” Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.