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Compass Bank has se lected Gearon Hoffman for advertising, after spending 15 years with Hurley, Chandler & Chaffer.
Compass’ budget is estimated to be in excess of $3 million, a substantial increase over the bank’s recent spending. Compass is attempting to better compete against national players (FleetBoston, Citizens Bank) and local institutions such as BankNorth.
After speaking with about a dozen agencies, the bank narrowed the list to five contenders: Gearon Hoffman, Clarke Goward, Partners & Simons and Kelley Habib John Integrated Marketing, all of Boston; and incumbent Hurley, Chandler, based in Providence, R.I.
“We felt that all the contenders were strong,” said Susan Nelson, assistant vice president, advertising and communications manager for New Bedford, Mass.-based
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