GE, New York Times and Chanel Execs Discuss How They Market Their Most Powerful Messages at SXSW

From Facebook to print to branded content

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As part of The New York Times’ day of programming at South by Southwest Interactive in Austin, Texas, on Saturday, a panel of marketing executives discussed Facebook’s hold on the ad market, the unique benefits of print advertising and crafting messages that resonate with their respective target audiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in