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As part of The New York Times’ day of programming at South by Southwest Interactive in Austin, Texas, on Saturday, a panel of marketing executives discussed Facebook’s hold on the ad market, the unique benefits of print advertising and crafting messages that resonate with their respective target audiences.
While Facebook works well as a targeting mechanism, there are unique opportunities for print, said Linda Boff, CMO of GE. For instance, GE ran a print ad in the Boston Globe the Monday after the Super Bowl, congratulating the Patriots on their win.
“Context
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