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CHICAGO Whether or not a Chicago court rules that Coca-Cola has to pull its latest Powerade ad, the spot has already succeeded in producing some of the bad-boy hype that has helped other brands get consumers’ attention.
A federal court ruling to issue or deny a temporary restraining regarding Coke’s Powerade Option commercial is expected later today.
The ad, which launched last week during NCAA March Madness, depicts the 10-calorie Powerade Option as superior to Gatorade using two Amish farmers pulling bales of hay.
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