The Gate's Manifesto Heads to Bookstores

NEW YORK Who says agency self-promotion is dead? After reading an Adweek article last month about StrawberryFrog touting its failed pitch for Hyundai, at least one agency responded with a promotion of its own.

Beau Fraser, managing director at The Gate in New York, wanted to make sure we saw an ad the agency ran in The New York Times in November 2005.

The ad, picturing a cow with a gun pointed at its head, talks about how The Gate wants to kill off the “sacred cows” in the advertising business, such as “It’s okay to act like a jerk if you’re talented” and “No one reads body copy.”

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