Gap Unveils Fall TV Push

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON–Juliette Lewis, Carole King, Nikka Costa and Cherokee all make appearances in the Gap’s upcoming fall TV spots, which will break Aug.15.

Spending for the campaign, which uses the themeline “My first love,” is estimated at $40 million. Six 30-second TV spots were produced and will run through October. Some print and outdoor elements have already begun to break.

“We

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in