Gannett Buys PointRoll for $100 Mil.

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NEW YORK Gannett said it has struck a deal to buy Internet rich media technology company PointRoll.

The deal brings PointRoll’s rich-media formats, which include floating and expanding ad units, to the publisher of USA Today. Sources pegged the transaction price at $100 million in cash. The Jordan, Edmiston Group advised PointRoll on the acquisition.

“It’s a very exciting opportunity,” said Mitch Rose, PointRoll’s vice president of marketing. “It’s great for PointRoll. It’s great for our clients.”

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