Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
NEW YORK Gannett said it has struck a deal to buy Internet rich media technology company PointRoll.
The deal brings PointRoll’s rich-media formats, which include floating and expanding ad units, to the publisher of USA Today. Sources pegged the transaction price at $100 million in cash. The Jordan, Edmiston Group advised PointRoll on the acquisition.