Game of War: Fire Age Launches First Global Campaign, Starring Kate Upton

First of three spots premieres tonight

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Game of War: Fire Age, one of the top-grossing mobile games in the world, has tapped supermodel Kate Upton for its first global marketing campaign that uses traditional media. The first of three spots featuring Upton, by creative shop Untitled Worldwide, will premiere on television this evening with a push during the NFL Network's Thursday night football game.

"It is fantastic to be instrumental in the start of a new era in gaming and communications," said Upton in an email.

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