Game Show Network Drafts Dedicated Ad-Sales Team

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Buoyed by distribution gains and the arrival four months ago of Rich Cronin as president and CEO, Game Show Network plans to start its own sales division in January.

Currently, the cable network sells through Columbia TriStar Television Advertising Sales, which sells Columbia TriStar’s syndicated shows and DirecTV.

“They did a great job generating revenue and putting us on the map, but we have grown and need our own department,” Cronin said.

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