Game Over: Boring Footage And Formulas

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F or seven years, PlayStation ads have implored gamers to “live in your world, play in ours,” and now TBWA\Chiat\Day creatives are lining up to work in Jerry Gentile’s world. “We’re on another upsurge with the PSP and PS3 coming, another renaissance in gaming that will change things dramatically, and that’s true for game advertising as well,” says Gentile, who is the lead creative director on Sony at TBWA\C\D.

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