NEW YORK Grey Global Group’s G-Whiz simplifies sports in a new campaign for car insurer Progressive Direct.
The New York shop’s three 30-second spots illustrate how Progressive Direct “makes things easy” by showing dumbed-down sports. For example, in one ad a bowling alley is only a few feet long, making strikes easy.
Another spot shows skateboarders going down a small ramp, and a third presents golfers playing with huge golf clubs and giant holes.
In the bowling commercial, a voiceover states, “There’s a reason Progressive Direct hasn’t sponsored bowling. We tend to make things easier.” A similar statement is made in each spot. The tagline: “Think easier. Think Progressive.”
Tom Routson of Tool of North America directed the spots. Rob Jacobson served as creative director, Dominic Orologio was art director, and Ted Cohn wrote the copy. Clayton Hemmert of Crew Cuts in New York was the editor.
The campaign broke on Friday and is running nationally.
G-Whiz Makes Sports Look Easy
