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LOS ANGELES When his independent family comedy failed to attract a major distributor (and the marketing budget that usually follows), executive producer Jeff Franklin needed some serious cash to promote Funny Money.
“Turner Broadcasting is our partner,” said Franklin, CEO of FWE Picture Company. “They have broadcast rights, but they’re not in the theatrical business.”
Franklin, accustomed to $50 million marketing budgets from his days helming Columbia’s Stuart Little movies, said the backup plan was to spend $1 million of the company’s money to market the film and hope that the gross receipts from a limited release could cover the initial outlay.
That
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