FTC: 'Alcopops' Don't Target Teens

WASHINGTON, D.C. Marketing for flavored malt beverages known as “alcopops” do not target underage drinkers, the Federal Trade Commission found in its latest report to Congress issued on Tuesday.

“The Commission’s investigation of flavored malt beverages indicates that adults appear to be the intended target of…marketing, and that the products have established a niche in the adult market,” the report concluded. “The investigation found no evidence of targeting underage consumers.”

Congress asked the FTC to investigate how well alcohol advertisers complied with the recommendations the government agency made in its last report to lawmakers in 1999.