From Secret Code to Stereotype: The Evolution of LGBTQ+ Representation in Advertising

The history only goes back 50 years, but there are lots of lessons to be learned

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It’s important to remember the history of LGBTQ+ marketing only goes back 50 years. From ads that sailed below the radar for straight folks to glitter and rainbows galore, the tone, targeting and imagery of LGBTQ+ representation in advertisements has gone through countless iterations as the community faced pivotal moments like the AIDS epidemic and changing administrations.