French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing

The work from Buzzman aims to showcase female professionals without objectifying them

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When women come home from a day at work, they want to change out of their uniforms into their own comfortable clothing, a truth that Camaieu, the French women’s ready-to-wear brand with a network of 512 stores, has recognized in its new campaign.

Created by Havas-owned agency Buzzman, the campaign aims to help women feel good, beautiful and strong in their day-to-day lives and drive customer loyalty in the process.

Portraying real women—not fantasies

The TV and print campaign portrays professional women wearing their work uniforms while in action at their jobs.



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