Free-Spending Optimists, Drinkers vs. Smokers, Etc.

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Downward mobility just can’t get much traction. Amid recession and war, we might expect Americans to feel they’re living worse than their parents did at the same age. But few of them do. In a poll conducted for Adweek by Alden & Associates Marketing Research of Hermosa Beach, Calif., 77 percent of adults said they’re living better than their parents did, versus 7 percent faring worse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in