Fox Media Hopefuls Plan World Tour

NEW YORK The three contenders in the estimated $1.1 billion Fox Filmed Entertainment global media consolidation review have advanced to the third phase of the competition, which includes a whirlwind round of 14 local market presentations, sources said.

Aegis Group’s Vizeum, Publicis Groupe’s Zenith Optimedia and WPP Group’s MindShare are pitching.

Sources said those presentations would begin within the next two weeks and conclude in late-December, with a decision expected in January.

Local markets the contenders will visit include Australia, Brazil, Japan, the U.S. and several regions in Europe.

The agencies have been asked to present plans for the launch of two new movies, and shops must “show how good you are on the ground and how nimble you are against a set of changing box-office circumstances,” said a source familiar with the brief.

About $750 million of Fox’s overall annual ad outlay is spent in U.S. media.

Fox launched the review in August to consolidate global media duties for the studio’s theatrical and home entertainment enterprises [Adweek Online, Aug. 22].

The review has been confirmed by search consultancy Select Resources International, Santa Monica, Calif., which is managing the process.

MindShare handles Fox’s national and Canadian cable, local television and radio buying. National U.S. broadcast buying and planning is handled in-house at Fox, and sources said the client would continue to handle those chores after the review is completed.

The review does not include assignments handled by Allied, Fox’s national newspaper agency, according to SRI.

The account involves advertising for movies, home entertainment and programming from Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, Fox Animation and Twentieth Century Fox International.