Food & Beverage

Four Brands, One Ad—PepsiCo Trials Multibrand Strategy With Mexican Football Spot

The ad introduces The Snack Ref who marshalls the food being offered during a watch party

Four Brands, One Ad—PepsiCo Trials Multibrand Strategy With Mexican Football Spot — The campaign features recently retired New York Giants Quarterback, Eli Manning.PepsiCo

By Stephen Lepitak

November 4, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

It’s time for the big game. You go to your friend’s house who is hosting a party to watch it together, only for them to bring out some really boring snacks. It can be a mood killer and so PepsiCo has created a hero to ensure that such mistakes are not made, as it brings together four of its iconic snack brands in one advert for the first time.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

Recommended articles