Fort Franklin Scores

Fort Franklin has picked up project work for two apparel brands: Timberland and Kangol.

Both assignments were awarded to the Boston agency without re views. Spending for the combined projects was estimated in the low seven-figure range. Fort Frank lin an ticipates more work during the year from both brands.

For Timberland, the shop has crafted an outdoor and poster campaign that has begun breaking in New York City’s transit system. The work, which will be in place for about a month, plays off Timberland’s current tagline, “For the journey.” Fort Franklin’s effort consists of various interpretations of a journey on New York subways and buses. Colorful images rendered in clean, simple lines include a lone subway rider, a street musician playing for spare change and a guy running frantically to catch a train—all wearing Timberland shoes.

Fort Franklin has also made the illustrations into storefront posters and displays for in-store promotions for the Stratham, N.H.-based boot maker. Additional outdoor is expected to launch in the coming months.

“We took seemingly ordinary snap shots of life in transit and showed how interesting they actually are, while incorporating the product,” said Marc Gallucci, president and creative dir ector at the 15-person agency.

Separately, the shop has been tapped to launch fashion headwear maker Kangol in the U.S. The agency will craft print and point-of-purchase ads targeting 12-18-year-olds. The magazine effort features brightly colored Japanese sci-fi-style illustrations, each showcasing a different hat. The work breaks this month.