Goodby NY Founder Nancy Reyes Lands Top Position at TBWA\Chiat\Day

Becomes managing director of New York office

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After a brief run on the client side, Nancy Reyes is back in the agency business, signing up with TBWA\Chiat\Day as managing director of its New York operations.

Last September, Reyes joined Verizon as vp of marketing creative after the closure of Goodby, Silverstein & Partners's New York office, which she helped launch in January 2013.

In her new role at GS&P's sister Omnicom agency, Reyes assumes top responsibilities previously handled by Rob Schwartz, who became the New York office's CEO in early 2015 after the exit of Robert Hardwood-Matthews, who previously served as president.

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