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Who Seth Farbman
Current gig CMO at Spotify and CLIO Image Awards juror
Previous gig CMO at Gap
What transfers over from marketing a fashion brand to a music streaming company?
Cultural relevance. When people make choices on what to wear, they are connecting to what makes them feel most themselves, but also part of something bigger. Music is a currency that you share with others; it's how you express yourself. That's the same as fashion. Spotify, in addition to allowing you to consume and enjoy music on your own, allows you to share it.