Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Though many holiday traditions tend to differ among various cultures and regions, few are as universal as the stress that children share over the rumored existence of “Naughty and Nice” lists. This idea that a tiny misdeed could potentially stand in the way of receiving presents from Santa is a long-standing fear that transcends time, location and language.
But for the young patients at The Hospital for Sick Children in Canada—also known as SickKids—such lists aren’t quite as vital.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in