Forget The Melting Pot, Look To The Microwave

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Much has been made of the rising popularity of salsa in the U.S. (at the expense of ketchup) as the Hispanic population has increased. However, a study by The NPD Group finds Hispanics in this country shifting away from the traditional fare of their homelands. “With acculturation comes an increased focus on quick and convenient meals and a movement away from foods traditionally preferred by Hispanics,” the research firm says.

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