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NEW YORK–Ford Motor Co. Monday unveiled new advertising for its Blue Oval Certified (BOC) dealer certification program. The campaign, which lauds staff and service at BOC dealerships, features the “Thumbie” award, given to the Blue Oval Certified dealer employees deemed by Ford to be most dedicated to business and community.
Winners Jim Anderson, master technician at Einspahr Auto Plaza, Brookings, S.D.; and Sharron Jackman, customer relations manager at Perry Ford, San Luis Obispo, Calif., will be featured in print advertisements via J.Walter,
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