Ford Seeks to 'Reinstill Trust' With Consumers

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Ford Motor Co., beset by economic woes that followed last year’s tire blowout and truck roll-over controversies, will launch a campaign later this quarter that attempts to restore its battered image.

“We have a brand reputation issue that we have to overcome,” said Jan Klug, Ford vice president of global marketing.

“The Explorer/Firestone debacle cost us dearly in terms of consideration,” she added.

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