In a sign of consumers’ continued price sensitivity, even muscle cars like Ford’s Mustang are touting their mileage.
Ford’s latest campaign, for its 2011 V6 Mustang, showcases the model’s power and handling, but also prominently notes its 31-miles-per-gallon fuel efficiency.
“The nice thing about the MPG message is that it’s great for people who always wanted a Mustang but thought maybe it was a little irresponsible,” said Toby Barlow, executive creative director at Team Detroit, which created the ads.
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