Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT — Ford Motor Co. is going the route of Anheuser-Busch, S.C. Johnson, Wendy’s and others by enlisting its top executive to speak on behalf of the company in a new campaign.
Ford Chairman and CEO Bill Ford narrates four 60-second Ford division spots breaking Jan. 25 on network primetime and cable. The 44-year-old Ford, who is the great-grandson of the automaker’s founder, took the helm of the struggling company in October.
The documentary-like spots were created by longtime Ford division agency J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in