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Spending on broadcast placement for new creative hit a summer lull last week.
Five hundred and thirty advertisers devoted $76 million to national broadcast placement for new creative, down $24 million from last week’s total of approximately $100 million, according to Kantar Media. Overall spending on national broadcast placement saw a slight increase, however, up to $823 million from last week’s total of $783 million.
Burger King topped Kantar Media’s list of last week’s top spenders on broadcast placement for new creative, devoting nearly all of its broadcast placement budget to a new campaign promoting its Grilled Hot Dogs “Summer Deal.”
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