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NEW YORK Forbes.com has launched ForbesTraveler.com, aiming to attract luxury travel advertisers.
The site is the latest of Forbes.com’s effort to expand its coverage into niches popular with advertisers. Last May, it launched Forbes.com Autos. Automotive and leisure are the second and third largest consumer ad categories online, respectively, according to the Interactive Advertising Bureau.
At launch, the site has landed several prominent advertisers, including American Airlines, Coldwell Banker Previews International and SkyAuction.com.
The site has been designed as sort of an online version of a Fodor’s or Frommer’s-like guidebook, but for a far wealthier crowd.
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