For Singles Day, J&J Worked With Alibaba to Develop New Listerine Flavors. So We Taste Tested Them

Geared toward China's young female consumers

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Using retail giant Alibaba’s vast data cache, Johnson & Johnson realized it might be able to sell more Listerine to young female Chinese consumers, if it didn’t taste like the germicide that it is. So J&J created two new flavors of the mouth wash just for the Chinese market.

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