For Singles Day, J&J Worked With Alibaba to Develop New Listerine Flavors. So We Taste Tested Them

Geared toward China's young female consumers

Video: Josh Rios, Nick Gardner; Editor: John Tejada
Headshot of Chris Ariens

Using retail giant Alibaba’s vast data cache, Johnson & Johnson realized it might be able to sell more Listerine to young female Chinese consumers, if it didn’t taste like the germicide that it is. So J&J created two new flavors of the mouth wash just for the Chinese market.

They go on sale this Sunday, Nov. 11, Singles Day—the world’s biggest shopping day. And Adweek got an early look—or, rather, taste—of the new flavors.

Watch above as we ask several Adweek staffers to put them to the test. And play all the way to the end, for a bonus tester.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.