For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground

Installation challenges how people perceive the brand—and their own lives

Visitors walk through four rooms in an interactive experience that allows them to draw, play games, write postcards and, well, question their future. Raquel Beauchamp for Adweek

This Coach is not your mother’s Coach.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.