Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you open the menu at any Denny’s and flip to the sandwich section, you’ll see an item called The Super Bird. It’s a hefty Dagwood made with turkey, Swiss cheese, tomato and bacon wedged into grilled sourdough. It comes with fries and, for $10, it’s a perennial crowd-pleaser. In fact, for the past week or so, thousands of Americans have been ordering them. So, what’s the news? Well, many of these customers are nowhere near an actual Denny’s, and the chain picked up the tab.
Last week, the diner chain pulled its Mobile Relief Diner out of its garage in Spartanburg, S.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in