Foot Locker Gains Gen Z Cred—and More Stores—With Atmos and WSS Acquisitions

Deals bring the sports apparel retailer to new faces and places

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Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. 

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