Foot Locker Gains Gen Z Cred—and More Stores—With Atmos and WSS Acquisitions

Deals bring the sports apparel retailer to new faces and places

Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel.