Food and Fun Fill Fallon’s Plate

DALLAS Fallon New York has nabbed the $5-7 million advertising account of Dave & Buster’s, a national chain of eatery and entertainment complexes.

Sources said the client was won over by the Publicis Groupe shop following chemistry meetings and chose to select the agency at that point, rather than proceeding with presentations that would have included finalists Austin Kelley in Atlanta, an Interpublic Group shop, and Maxxcom’s Crispin Porter + Bogusky in Venice, Calif., and Miami.

Pile and Co. in Boston handled the search for the Dallas client.

Sources linked the initiation of the review to Maria Miller’s arrival in May as the client’s senior vice president of marketing. She replaced Stuart Myers, who left the Dallas-based client shortly after Dave & Buster’s consolidated its account at One Square, the holding company that includes Square One and Southwest Media Group.

Southwest Media has done media planning and buying for the client, which operates 32 restaurant and entertainment complexes, since 1997. The group did not participate in the review.

“The selection of Fallon New York represents another critical step in the process of reshaping our strategic marketing direction,” client CEO Buster Corley said in a statement. “We are excited to welcome them as our partner and feel confident that they will make significant contributions to our continued success.”