General

Following Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store

The craft giant ushers in a new era

Changes are coming to Joann—starting with the name.

By Diana Pearl

July 30, 2018

Allow us to introduce you to Joann—yes, just Joann.

Diana Pearl
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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