Fogarty Klein Monroe Wins Advance Auto Parts Business

DALLAS — Advance Auto Parts has awarded its estimated $55 million advertising account to Fogarty Klein Monroe, according to sources.

The review was cut down to Fogarty of Houston and Cramer-Krasselt in Orlando, Fla., in late August.

Semifinalists in the review for the Roanoke, Va.-based automotive chain’s advertising business included Barkley Evergreen & Partners in Kansas City, Mo., Fletcher Martin Ewing in Atlanta and Martin/Williams in Minneapolis. The Richmond, Va.-based incumbent, The Martin Agency, was not involved in the competition.

Advance ranks as the nation’s No. 2 auto-parts chain, behind AutoZone of Memphis, Tenn.,with 2,400 locations in 38 states.

The client could not be reached for comment.

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