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While Fiverr has maintained a consistent marketing presence in front of freelancers and small businesses, the online marketplace for talent has had its eye on something bigger.
In a report to investors last year, Fiverr noted that 64% of larger companies claimed their investments in independent talent have increased. Looking to reach these businesses, the company is showcasing the growing impact freelancers in its new campaign, titled “Team Up.”
In the hero spot, an unnamed business celebrates its web developer, Marco, with cake and a speech in its break room.
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