Fitness Brands Are Offering 'At-Home' Workouts for Free to Reach Quarantined Consumers

Crunch, Equinox and Orangetheory adapt their marketing efforts

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As the coronavirus has forced people indoors, fitness brands are trying to keep the sweat flowing, even if doors to their gyms are closed.

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This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.