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Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved 26-year-old TV ad spot for the soda. Mark Pellington—who, a few years prior, helmed videos for Pearl Jam and Public Enemy—directed the classic “Grant Hill Drinks Sprite” commercial, a cheeky spot with a gritty style that poked fun at brand ambassadors and introduced the public at large to number 33 out of Duke University.
The year was 1995 and Grant Hill was a first-round NBA draft pick kicking off his illustrious career, with Sprite banking on his rising stardom in a series of spots to follow.
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