FFwd to Launch Infinite Spirits’ Vodka

DALLAS Hawkeye Communications’ FFwd has been tapped to introduce Infinite Spirits’ Shakers Original American Vodka, the shop said.

The Dallas-based agency is handling advertising and promotional marketing for the brand, which it gained without a review. The first print ads for the vodka will break in April issues of trade publications like Cheers and Bartender magazines.

FFwd managing director David Mullen said his shop is also developing a summer promotion aimed at consumers.

The new vodka will compete with brands like Grey Goose and Absolut.

Infinite Spirits of Napa, Calif., gained prominence in the 1990s for its launch of Pete’s Wicked Ale.

Spending on the campaign is undisclosed.