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Fernando Machado, who announced his departure from Restaurant Brands International Thursday, is joining Activision Blizzard as chief marketing officer. He will start the new role on April 12.
“Fernando is a marketing powerhouse with a proven track record of bringing bold and innovative marketing campaigns to life and brings a wealth of experience, having led multifaceted marketing teams on some of the biggest and most recognized brands in the world,” Daniel Alegre, president and COO, Activision Blizzard, told Adweek.
Machado
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