Fenty Gets Experiential With 'Savage in the Streets' Event

Adweek goes inside the celebration of Amazon Prime's 'Savage X Fenty Show Vol. 3'


Music artist and fashion/beauty mogul Rihanna brought some sizzle to New York’s Soho neighborhood Saturday night with an experiential event that literally and figuratively stopped traffic.

To celebrate the arrival of the Amazon Prime runway special “Savage X Fenty Show Vol. 3,” the lingerie brand took over the windows at 477 Broadway for an unforgettable public-facing display. Dubbed “Savage in the Streets,” the event promoted the company’s unique line of lingerie while broadening the often narrow ideals of what it means to be sexy.

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