Fender’s Stylish New Ad Campaign Hopes to Attract the Next Generation of Musicians

Iconic guitar brand targets a younger audience

Musicians from all genres have been rocking out on Fender guitars since the company was founded in 1946. But these days, Fender is trying to stay relevant by attracting, and retaining, younger musicians with a new content-driven campaign focusing on the guitar's style and accessibility.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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