Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign

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LONDON—There’s a high chance you’ve spent some money lately on things you don’t really need just to feel something in these extremely detached times.

Perhaps you’ve done some ill-advised online shopping after a few beers on a Friday night, then forgotten about your hoard until it arrived. Or maybe you’ve ordered some fancy new clothes that you’ll probably not have the chance to wear anytime soon—but bought anyway in the hope that you will one day.

Whatever

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