Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign

Uncommon London shines a neon light on evolution for money-saving app Yolt

Money app Yolt introduces 'the lizard brain'—and blames it for our poor spending habits. Uncommon / Yolt

LONDON—There’s a high chance you’ve spent some money lately on things you don’t really need just to feel something in these extremely detached times.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.