Febreze Introduces a Man Whose 'Bleep' Doesn't Smell for the Brand's Second Super Bowl Appearance

Actor Kieran Mulcare stars in the spot

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Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York.

Last year, the brand’s first year in the Super Bowl, Febreze focused on how football fans could avoid a potentially smelly situation in the bathroom during halftime. This year, the brand created Dave—a man who can use the bathroom to his heart’s desire without leaving a single smell behind, or as Febreze so wonderfully puts it, his “bleep don’t stink.”

While

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