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Gatorade’s stable of sports pitchmen are transformed into children’s toys in a new spot from FCB that breaks this week and targets pre-teens.
The Chicago shop aims one or two of the dozen or so spots it does each year for Gatorade at kids 8-12, said Danny Schumann, creative director and copywriter on the spot.
Called “Action Figures,” the spot depicts Gatorade’s pitchmen from various sports—soccer player Mia Hamm, baseball’s Derek Jeter, basketball’s Vince Carter and football’s Peyton Manning—as small figures in a toy store who suck down some Gatorade then jump into action on a foosball table.
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