FCB to Reclaim Taco Bell Business

LOS ANGELES-Foote, Cone & Belding is in line to win the field marketing portion of Taco Bell’s $200 million ad account, sources said last week.
Laurie Gannon, a Taco Bell representative, confirmed the $20-40 million business is in review, but denied that a decision had been reached. “We have not yet awarded Taco Bell’s field marketing. FCB is definitely one of the agencies we are talking to, as well as Bozell. A decision will be made in the next couple of weeks,” she said, adding that the client also is considering other, undisclosed shops.
FCB, which handled the entire Taco Bell account from 1988 to 1994, marshalled the resources of its various offices to pitch the business, including Santa Ana, Calif.;