FCB Garfinkel Names New Head of Strategy

Kofi Amoo-Gottfried has client-agency background

Kofi Amoo-Gottfried has been named chief strategy officer at FCB Garfinkel, charged with working closely with CEO Lee Garfinkel to expand the New York agency’s offerings. 

Amoo-Gottfried, who most recently was global communications director at Bacardi Rums in London, previously worked with FCB global CEO Carter Murray at Leo Burnett in Chicago and then at Publicis. The 34-year-old planner and Ghana native got his career start at Burnett and has worked on brands like Kellogg’s, Diageo, Nike, Nestlé, Procter & Gamble and Western Union.

The new strategy chief in New York succeeds Sara Bamber, who held the role for three years and left the agency last week. FCB Garfinkel, previously known as the New York office of Draftfcb, was renamed with the arrival of creative veteran Garfinkel and the agency's global rebranding to FCB earlier this year. 

As a former managing director at Publicis West Africa, Amoo-Gottfried, who is the nephew of former U.N. Secretary Kofi Annan, launched the first majority-owned network agency on the African continent. He has also been a senior strategic planner at Wieden + Kennedy, where he created the strategy for Nike’s global Beijing Olympics effort and repositioned Nike Running to woo runners back to the brand. At Bacardi, Amoo-Gottfried was the architect of the global “Untameable Since 1862” campaign.

Garfinkel described Amoo-Gottfried as a collaborative strategist who “doesn’t know where planning ends and creative begins.”

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